If Steve Jobs Didn’t Try To Do It, Why Should You?

November 22nd, 2015   •   no comments   
If Steve Jobs Didn’t Try To Do It, Why Should You?

The reality is, most “disruptions” don’t start out that way.  Steve Jobs, arguably one of the greatest disruptive innovators of all time, said the same thing.  “When we created the iTunes Music Store, we did that because we thought it would be great to be able to buy music electronically, not because we had plans to redefine the music industry.”

Looking back, it’s probably not too strong of a statement to say that Apple disrupted the music industry.  But did Jobs and Apple know it was doing it at the time?  No.  Was it part of their strategy?  No.  They created iTunes because it felt like the right thing to do to add value to customers and the world.  Simple as that.

Take two other modern day disruptors.  Larry Page and Sergey Brin didn’t start Google with the intention of transforming the Internet, buying YouTube, or launching Android. Their very first step – and what kicked off their journey – was all about finding a more effective way to prioritize library searches for academic research papers online.  Yes,library searches.  From there, they realized they could also index web pages.  And, at first, they resisted including advertisements next to the search results.  Good thing for them (and Google shareholders) they changed their minds.

When we set our sights on creating a disruptive innovation, we place unrealistic expectations on our organizations, employees, and ourselves.   We lose sight of the realities that are inherent in the innovation process.  It’s like seeking fame for fame’s sake versus simply having a great talent that leads to great performances – which then results in fame.  It clouds our sense of what we’re really doing.

– See more at: http://www.innovationexcellence.com/blog/2015/01/24/debunking-disruptive-innovation-%E2%80%93-why-disruptive-innovation-is-not-a-strategy/#sthash.4RPDxcBh.dpuf

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