3 Ways to Boost Your Cause Marketing Strategy

November 27th, 2015   •   Entrepreneur   •   no comments   
3 Ways to Boost Your Cause Marketing Strategy

According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing efforts to reflect their emphasis on social responsibility. To get the highest impact from cause marketing, hone the following:

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How Listening to Your Gut Can Make You a Better Founder

November 27th, 2015   •   Entrepreneur   •   no comments   
How Listening to Your Gut Can Make You a Better Founder

Being a founder of a company is a tricky career path. Unlike the typical corporate-ladder structure, there is no roadmap telling you how to run a company. But as the founder of Leadnomics, digital-marketing agency, I have learned that when the path is unknown, it is important to listen to your instincts.

Follow this checklist to use your gut and become a better founder:

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6 Sayings of Entrepreneurs Who Will Lead Their Companies to the Top

November 27th, 2015   •   Entrepreneur   •   no comments   
6 Sayings of Entrepreneurs Who Will Lead Their Companies to the Top

You know them. By name. By reputation. They are the living legends, the household names, the superstars. They are the entrepreneurs who have succeeded against all odds and beyond anyone’s wildest dreams. How did they make it? What catapulted them to the pinnacle of success?

Was it some genetic mutation, raw brilliance or freakish bit of luck? It was none of these. Yet it was all of these. And it was something more. Beyond their sizzling hot businesses and flashy personal brands, many entrepreneurs have a depth of character.

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